BeMediaLiterate.com
  • Welcome
  • Media Literacy
    • Media Literacy Week 2022
    • Media Literacy >
      • Why Media Literacy >
        • Media Literacy Strategies
    • News Literacy >
      • What Is News Literacy? >
        • News Literacy Strategies
        • Analyzing News Worksheet
        • First Amendment >
          • The Fourth Estate
          • Media Bias Chart
        • News Analysis Resources
        • Teaching Resources
    • Social Media and Body Image
    • Get REAL! Toolkit
    • Media Literacy Week >
      • Media Literacy Week 2018
      • Media Literacy Week 2017 >
        • Pop-Up Newsroom
      • Media Literacy Week 2016 >
        • 2016 Infographic
      • Media Literacy Week 2015 >
        • 2015 Infographic
    • Worksheets
    • Civic Engagement >
      • CA Voter Forum
      • NewseumED Student Voices
      • Student Voices 2019
      • Commit2MediaLit
      • Research Symposium 2018
      • NAMLE Award
      • Proud2Bme >
        • What's Proud2Bme? >
          • Proud2Bme_CSUN 2017
          • Proud2Bme_CSUN Blogs
          • NEDAW Activities 2016
          • Super Bowl Ad Callout
          • National Media Lit Week
          • BMI Project >
            • About The BMI Project
            • TALK BACK! Campaign
            • BMI NEDA Awareness
            • BMI Outreach Letter
            • Media Static
  • J371
    • J371 Learning Objectives
    • J371 Weekly Readings >
      • Introduction
      • Historical Perspective
      • HerStory
      • Sexism & Social Control
      • She Said, He Said
      • Deconstructing Gender
      • Media Socialization
      • News and Gender Divide
      • Advertising: Selling Sex
      • Magazine Image & Ideology
      • TV and Movies
      • Video Games and Music
      • Social Media
      • Advocating Gender Equality: Strategies & Challenges
    • J371 Review Guide
    • J371 Web Resources
  • J372
    • J372 Learning Objectives
    • J372 Weekly Readings >
      • Media and Society
      • Media Stereotypes & Social Reality
      • Deconstructing Diversity: Media Literacy Strategies
      • Media Socialization & Cultural Identity
      • Agenda Setting & Diversity
      • Ethnic News Media
      • Media Diversity & Cultural Storytelling
      • Media Power and the Production of Culture
      • Advocating Inclusiveness in a Digital Democracy
    • J372 Review Guide
  • J365
    • J365 Learning Objectives
    • J365 Weekly Readings >
      • What Is News?
      • The Medium Is the Message: From the Printing Press to Social Media
      • First Amendment | 4th Estate
      • News Media Ecosystem in a Post-Truth Culture
      • Who Writes the News?
      • Who Decides What's Newsworthy?
      • Do News Media Take Sides? Fairness, Balance and Bias
      • Fact-Checking: Deciding What's True
      • Who Is Your Gatekeeper? Framing and Agenda Setting
      • The Great Echo Chamber Escape: Bursting Your Filter Bubble
      • Future of Journalism and Citizen Empowerment
    • News Lit Worksheets
    • Analyzing News Worksheet
    • Media Bias Chart
    • News Analysis Resources
    • J365 Review Guide
  • J498
    • J498 News Lit Readings
  • Academic Integrity
    • Plagiarism Policy
    • Plagiarism Contract
  • Resources
    • Writing Toolbox
    • Online Resources
    • News Analysis
    • Office of Equity & Diversity
  • Contact

MCom 630 | Seminar in Analysis of Media Performance

Extended application of research and evaluation techniques as used in mass communication research to describe the quality of news media performance. Seminar emphasizes a theory-based analysis of the changing media ecosystem and its impact on journalism and audience engagement in the emergent participatory digital media culture.
Prerequisite: MCom600
Limited to Mass Communication Graduate Students

Mass Communication Graduate Program
Learning Outcomes

  • Students can identify and explain seminal works and key concepts in the field of mass communication with a focus on critical and cultural theories as applied to journalism.
  • Students can appraise and evaluate the practices of mass communication in society with a focus on economic structures, cultural practices and international connections as applied to the practice of journalism.
  • Students can create a plan for and conduct independent research about mass communication with an emphasis on journalism as either a research topic or through the reflective application of journalism.
Picture

MCom630 Learning Objectives

Overall Learning Goal: Develop critical thinking, research and evaluation skills to analyze the changing nature of news and its impact on journalism, and to identify strategies that foster an informed citizenry and transparency in the hyper-connected participatory digital society. Students will:
  • Gain an understanding of the role and social responsibility of the press in a democratic society;
  • Apply mass communication theories to analyze the quality and impact of news disseminated via legacy and new media technologies in the emergent participatory digital culture;
  • Develop news literacy and transmedia navigation skills to access, analyze, evaluate, create, and participate in an ever-changing digital democracy.
© 2023 Bobbie Eisenstock, Ph.D. | All Rights Reserved.